Todd at PR Squared has a great analysis of the Technorati-PR NewsWire deal that wraps up much of the early commentary.

Another useful link to understanding some of the implications is the comment by Dave Armon of PRNewsWire on Shel Holtz’s site. Holtz was asking, in essence, if this wasn’t a bit overblown (why a ‘partnership’ when they coulda just added a button? Don’t competitors do this already?), and if there was something wonky about the function.

Armon’s response (emphasis mine): the new feature “tracks specific conversations about the press release itself. …each of the nearly 1,000 news releases we distribute each day would automatically generate a unique tracking url to make it easier for our customers and press releases readers to track conversations that relate directly to that press release, without having to go through the steps of doing it themselves.”

I’m going to try and find out whether there will be a Canadian rollout of this new function soon. Stay tuned.

Ciao,
Bob.

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