A little while ago I did an interview with with Katfish Hunter and David Schellenberg, hosts of the Morning Startup on LIVE 88.5.

Essentially on personal branding, we touched on Mayor Larry O’Brien’s blog (I don’t like it); the case of www.lowellgreen.ca being purchased by someone who doesn’t think much of local CFRA talk-radio host Lowell Green and Lowell’s outrage (I argue he shoulda bought his own dot-ca), and some issues around branding for indie musicians. Part of the reason we talked about the musicians is that LIVE sponsors the Big Money Shot, a competition for local musicians at their own Live Lounge in the Byward Market.

I’m doing a little thinking about a presentation for indie and roots musicians with the title: “You are your brand / You are not your brand.” If there are people out there with thoughts they’d like to share on this, I’d be happy to hear and respond.

Here’s the file, a 9-meg MP3. Thanks to Archive.org for hosting it: Bob LeDrew on Live 88.5 FM.

Comments are closed.