Earlier this year, I started hearing promos for a new radio drama on CBC Radio One called “Trust Inc.”

I was curious, but couldn’t find very much information at all on the CBC site. In fact, here’s everything they’ve got about it at this point:

CBC has taken a few significant steps at examining what we do. The most recent examination was a six-hour radio series called Spin Cycles.

So I contacted their media relations people, and in no time flat was offered an interview with the drama’s creator, Gregory J. Sinclair.

Here’s the interview, essentially unedited. I was pleased to hear that the program will not just be a half-hour radio play, but that elements of the fictional universe the characters inhabit will find themselves on YouTube, Twitter, and other social media tools, in an attempt to integrate the reality of the show into everyday reality. That promises to be interesting. And you’ll hear that if the show is picked up, Sinclair hopes to involve the audience (flacks like us and others alike) in shaping the content via social media. That’s cool too.

But I do wish CBC would begin to do things like social media outreach. Would it have been so hard for them to contact Inside PR, PR in Canada, or bloggers like me?