It gave me great pleasure — and more than a little nervousness — to have my presentation idea accepted by Mark and Bob for the final PAB conference in Ottawa.

I wrote a bit about the conference earlier. But here’s an edited version of my presentation from PAB, which was an attempt to argue that bloggers and content creators could steal a technique and a principle or two from more traditional forms of content creation (like… journalism). Hope you like it. And feel free to argue with me.

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