I’m a major lover of whisky. In fact, for part of this weekend, I was rhapsodizing about the interesting whisky selection at a new LCBO store in my neighbourhood to all and sundry.

However, as a PR guy, this news release from giant whisky brand Johnnie Walker put me in need of a drink.

“JOHNNIE WALKER® LAUNCHES BOLD NEW ADVERTISING CAMPAIGN

by Pat Roberts

‘Where Flavour Is King’ showcases products’ credentials rooted in the big, bold flavours of Johnnie Walker whisky

Johnnie Walker, the world’s number one Blended Scotch Whisky, is this week launching a new global advertising campaign. Entitled ‘Where Flavour Is King’, the campaign focuses on the array of rich and intense flavours that are found in each blend of Johnnie Walker whisky.

From its origins in 1820, the Johnnie Walker label has always been committed to its quest to blend whiskies of exceptional flavour, refusing to compromise on quality. This dedicated attitude to finding exotic and exciting tastes takes the product on a special journey of distillation, maturation and blending, to produce the ultimate, unrivalled blend. The flavours, derived solely from the simplest ingredients of barley, water and peat, are mythically transformed through distillation and years of maturation in charred wood casks before being unleashed through the craft of the master blender.” 

You can’t be serious. I don’t give a *@#%@# that you are doing a new advertising campaign.

Make good booze. Tell me about that. This is a far cry from the amazing short film that JW did a few years ago with the wonderful Robert Carlyle:

Now THAT makes me REALLY want a whisky.

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