It’s hard not to love crowdfunding. I’ve participated in a pile of them. Musicians trying to record a CD? Where do I click? Woman turning a cancer diagnosis into a movement to advocate for more research and to provide items of comfort to folks with cancer? I’m in.
In a nutshell:
- In 2009, a woman in New York named Britta Riley came up with an idea for a “window farm” where people could grow food in their windows – perfect for apartments and small spaces.
- In 2011, she went to Kickstarter to raise $50,000 to make a more commercial version of her Windowfarm. She hit the jackpot and raised more than $250K!
- By today, there’s a Windowfarms company that claims more than 40,000 people worldwide are growing food in their windows. Yay, right?
- There’s also a Windowfarms community online that is used to further develop the product.
In the meantime, Britta Riley became celebrated for her idea and her work. Here she is speaking at a TEDx conference:
But there’s a fly in the ointment. If you look at the most recent comment on the TEDx video, it’s about people who donated to the company’s Kickstarter and still haven’t gotten the benefits promised. And that’s what the CBC story focused on.
According to CBC, more than 150 people in Canada donated and expected rewards. The Kickstarter page for the campaign is pretty clear on what people would get, when they could expect it, and the like. And it’s been more than a year.
The bigger problem here is that the company seems to have stopped talking to these disappointed people, which has made them angry. If you need to see how angry, check out some of the messages on the Windowfarms Facebook page.
So there are some problems here. First off, Windowfarms is breaking the agreement that they made when they did their Kickstarter campaign. They’re legally in the wrong. And they’re morally in the wrong too. Founder Britta Riley apparently issued a statement to CBC, but there’s no real attempt to address the issues that people are bringing up, and they seem to be ignoring those complaints. In the meantime, they’ve also gotten themselves an “F” rating from their Better Business Bureau.
I want this to get better. I’d like to see Windowfarms FedEx 153 kits to their Canadian stakeholders. And then apologize to them. We all fail from time to time. Even when we’re trying to do good. The key to this is not that you failed. It’s that you picked up the pieces and moved on.
One of my favorite quotations is from Samuel Beckett. And it’s not about success. It’s about failure.
“Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.
Hope you’re listening, Windowfarms. Because it’s time to fail better.