Archive for the ‘Opinion/rant’ Category

How to capitalize on #Hadfield

There’s a certain irony apparent (at least to me) in Chris Hadfield returning to earth after what is undeniably one of the great examples of communication in action and the government for whom he works being roundly pasted for its “rebranding” of the National Research Council of Canada. And there are lessons to be learned here. And I have to tip the hat to friend and colleague Susan Murphy, whose post this morning “Chris Hadfield: Social Media Un-guru” got me thinking about all this.

First, let’s précis Chris Hadfield. In his five months on the International Space Station, he has, in the words of tech blog Gizmodo, “made us care about space again.”

How? They say “Hadfield straddled the lines between teacher and performer, educated expert and screwball with a camcorder, just about perfectly.” His Larrivee parlour guitar wasn’t just a recreational toy. He used it to record an earth-space collaboration with a choir and with Barenaked Ladies’ Ed Robertson that became a national singalong on “Music Monday.” His camera became a tool for a unique set of eyes on our planet and a record of all sorts of land, sea and skyscapes. Look at Cape Bretoner Parker Donham, who posted twice when Hadfield “took pictures of my primary residence.” And then, as he prepared to return to earth, he released a moving cover version of David Bowie’s “Space Oddity.”

Meantime, the Canadian government refocused and rebranded the venerable National Research Council last week. The refocusing moved the historic institution “away from basic science” and towards a focus on applying science and collaborating with business.

The move has been criticized by many people, including Maclean’s columnist Paul Wells and US-based science blogger and author Phil Plait, who called it “monumentally backward thinking.” Some point to the current government’s uneasy-to-hostile role of muzzler / gatekeeper between scientists and researchers. It also was a matter of some concern inside the agency too, according to this CBC blog post.

Chris Hadfield was able to do what he’s done because of a few things:

  • He’s a charismatic person, and we’ve been able to see that because we see him.
  • He had five months to tell a compelling story and to build an audience for that story.
  • He was willing to tell human stories in a human way.
  • He was willing and eager to engage with people.

What’s the latest video on the NRC’s Youtube channel?

Is it fair to compare these two videos? Probably not. Is it fair to compare the two channels? Maybe.

  • NRC: 102 subscribers, 11,786 views, comments disabled on most videos
  • CSA: 153,623 subscribers, 22,970,172 views, dozens and hundreds of comments per video

Twitter?

  • NRC: 2,194 followers, 229 tweets
  • Hadfield: 879,225 followers, 4,919 tweets
  • CSA: 45,510 followers, 13,821 tweets

What we’ve seen in the last five months has been a demonstration of the power of social media. That demonstration will only be truly useful if other parts of the government which funds agencies like the Canadian Space Agency and the National Research Council see that potential and make use of it.

Knee-jerk reactions rarely lead to social good

Garment workers in Dhaka protesting after a 2005 garment factory fire which killed 76 people. From Flickr user http://www.flickr.com/photos/dblackadder/

As the tragedy of the Rana Plaza in Bangladesh unfolds, I’ve been thinking about something that happened more than 100 years ago.

In April 1911, a tragic fire in a clothing factory in New York killed 146 garment workers at the Triangle Waist Company and injured 71. Until 9/11, it was the second-deadliest disaster in that city’s history.

When I was a kid, I saw a TV movie based on this tragedy, and for some reason it stuck with me. Perhaps it was because at about 13, I was watching child actors portray workers in danger at the factory and dying from burns, or from jumping from the 10th storey or higher, as the flames became more intense.

And that fire’s come back to me now as rescuers give up hope in Dhaka and the body count rises past 400. The dead in New York in 1911 were the bottom of the barrel. They were recent immigrants, young women, desperately trying to gain a foothold in their new country. They worked making women’s blouses (known as shirtwaists) nine hours a day Monday to Friday, and seven hours on Saturday, for the princely sum of $12 per week.

When the fire broke out, apparently when someone dropped a match or cigarette in some cloth scraps, it raged through the factory, helped by the fact that far too much scrap cloth had been left in bins. And the doors to the factory were locked.

So the workers tried to escape. The fire escape, a compromise between the factory owners and the city, was shoddy, and 20 workers fell to their deaths when it collapsed and fell 100 feet to the ground.

Horrified onlookers watched dozens of people leap from the building, some described as “living torches.”

Now compare that to the thousands of garment workers in Bangladesh, making less than $40 per month as compensation for their contribution to the Bangladeshi export economy, which accounts for 80% of the nation’s exports.

The tragedy of this collapse is infuriating, given the fact that the building was constructed without the slightest apparent regard for building code regulations, and that the owner apparently tried to escape the country once the collapse occurred.

And when it was discovered that Canadian brand Joe Fresh was one of the brands being produced there, Canadians began to ask themselves whether they should be buying cloths. Talk of a boycott of Bangladeshi products began.

The issue was then complicated by people pointing out that a boycott of Bangladeshi goods might well result in hurting the very workers that it was intended to support and assist. As the Globe and Mail’s Doug Saunders wrote:

“The garment boom has reduced poverty sharply and raised the status of women. This has coincided with a five-year period of democratic stability. But the cities are corrupt and virtually ungoverned – almost certainly the root cause of the building collapse. Changes to building codes, safety standards and hygiene are unlikely to happen unless pressure comes from outside.

We know it can work. In 2010, Dhaka’s garment workers held huge protests: They won a historic minimum-wage increase of 80 per cent, to around $50 a month. And pressure from North American companies, chastened and embarrassed by events such as last year’s lethal fire, has increased safety and working standards in factories that sell to the West. Similar pressure can force companies to pay workers fairly and keep them safe from disaster and abuse.

The garment boom has helped reduce poverty in the West (by reducing clothing costs) and in the East (by providing wages far higher than subsistence farming or casual labour). The next step is to remain connected, and to demand the sort of workplace standards that should be universal. Bangladeshi workers should have the same protections that our own workers won, through tragedy and horror, a century ago.”

As you can see, I’m far from the only person thinking about this tragedy and relating it to the Triangle fire.

When over decades, living standards for workers in the West increased, and worker protections increased apace, we’ve seen that production go overseas, to places in which those protections and standards don’t exist. The Bangladeshi workers share many characteristics with their sisters who died 100 years ago.

But knee-jerk reactions don’t make for concerted change. It’s important for us to learn and to listen to those who know more about what’s happening on the ground, and then to figure out what the best thing to do is and to try to help our fellow man and woman by supporting in the BEST way possible, not simply the one that makes us feel good. And if we truly believe this is an important issue, we should be willing to act in a more substantive way than just clicking like on a Facebook page or signing an online petition.

___

 

Here’s a documentary about the Triangle fire that I found on Youtube.

Is your work decent? Ask yourself. UPDATED

I rarely blog in anger. But my blood is boiling right now.

I got pointed this morning to a blog post by a UK copywriter.

She called out Hyundai, and its ad agency Innocean, for this ad:

In case this is pulled, the idea is this: Man tapes up his car windows, seals himself in the garage, and feeds his Hyundai’s exhaust into the car. But it’s so green, he can’t complete the act of suicide. 

Copybot writer Holly Brockwells was upset by this for two reasons. One, it’s offensive. Two, her father killed himself in just this way when she was a child.

I, too, am a survivor of suicide in my family. And I can’t tell you how angry and upset I am that someone would not only conceive of this ad, but then go through all the steps necessary to COMPLETE it.

I’m not going to go through all the reasons why this is so offensive and hurtful. You’re all smart enough to know why already. So some advice: whatever your work is within the world of communications and PR and social media, ask yourself a question:

Is what I’m doing or saying decent?

If the answer’s no, STOP.

UPDATE: Hyundai has issued a terse apology for the ad: “We at Hyundai Motor America are shocked and saddened by the depiction of a suicide attempt in an inappropriate European video featuring a Hyundai. Suicide merits thoughtful discussion, not this type of treatment.” Note that they are distancing themselves from it being a Hyundai ad. I have reached out to Hyundai’s media team asking questions about this. This National Post story suggests Hyundai wasn’t involved in making the ad.

Bad Science blogger Ben Goldacre says this ad could actually increase suicide rates by this method.

UPDATE 2: I have a response from Hyundai USA’s corporate comms folks and a statement from Hyundai Europe.

“Hyundai Motor deeply and sincerely apologizes for the offensive viral ad.

The ad was created by an affiliate advertising agency, Innocean Europe, without Hyundai’s request or approval. It runs counter to our values as a company and as members of the community. We are very sorry for any offense or distress the video caused.

More to the point, Hyundai apologizes to those who have been personally impacted by tragedy.”

I have an email out to Hyundai Europe and to Innocean with questions. I will update when I have more.

UPDATE:

Hyundai Europe provided the following response:

Dear Bob,
in response to your note I like to provide you the following statement -
“Hyundai Motor deeply and sincerely apologizes for the offensive ad depicting a suicide attempt in one of our vehicles.

The ad was created by an affiliate advertising agency, Innocean Europe, without Hyundai’s request or approval. Nevertheless, it runs counter to our values as a company and as members of the community. We are very sorry for any offense or distress the video caused.

More to the point, Hyundai apologizes to those who have been personally impacted by tragedy”

I hope this helps and you will understand we are not commenting beyond this. Thank you.

Regards
Andreas
UPPITY UPDATE:
In Mitch Joel’s post about this fiasco, finally evidence that Innocean is actually not an “affiliate”, but … a subsidiary of Hyundai. Which makes their responses seem nauseatingly disingenuous.
UPPITYEST DATE:
I just received the following only partially responsive email from Innocean:

Dear Bob Ledrew,

In regards to the recent film “Pipe Job” which has caused controversy in the media recently, firstly we write to confirm that the film was produced by INNOCEAN Worldwide Europe GmbH without the approval of our Client, Hyundai Motor Company.

The film was designed to creatively dramatize the technical strength of the vehicle featured and posted just in Youtube of INNOCEAN Europe. Clearly we misjudged consumer sentiment and INNOCEAN Worldwide Europe has already issued a formal statement of apology.

INNOCEAN Worldwide deeply apologizes for this incident and would like to express our sincere apology to everyone for any distress caused.

we will endeavor to learn from this unfortunate incident and will continue to work with added vigor to become the Company that better understands consumers, human and worldwide.

Regards,Peter Kwan
Sr. Manager
PR Team / INNOCEAN Worldwide Global HQ

I’m responding with further questions.

What the federal budget illustrates about social media in government

Here in Canada, yesterday was budget day. This is a major event on the political scene in Ottawa. The leadup lasts for days. The Finance Minister goes to get new shoes for each budget speech (it’s a tradition with unknown origins), and that’s always a media event.

Leaks and trial balloons abound in the media as speculation mixes with officials sliding out ideas to gauge the public’s reception.

And on budget day, dozens of journalists, stakeholders, analysts and generally big-headed people are locked in hotel ballrooms, sans Blackberries and iPhones, getting sneak previews and briefings so they can sound intelligent when the Minister of Finance rises in the House of Commons at 4 pm to deliver the budget.

One of the big storylines this year is that the Department of Finance is using social media as never before. They’ll stream the speech. They’ll have an “enhanced” buget speech with extra features. And they’ll be tweeting the budget.

All of this is great. Except… It’s more than likely just a stunt to  “get the budget messages out.”

The leader of Canada’s Green Party, Elizabeth May, told CBC Radio that she felt federal budgets were becoming “PR documents rather than financial projections.” While I am used to people using “PR” in this pejorative way, I understand what she’s saying.

And the plain and simple truth of things is, that our federal government is lagging badly behind when it comes to truly exploiting the potential of social media.

Why? There are a number of reasons.

The first is a structural fact. In Canada, there is a tradition that governments speak primarily through the elected cabinet ministers. Public servants report up to a Deputy Minister (a professional public servant), and he or she interacts with the Minister and his or her staff.

Sometimes, public servants become well known. David Philips is a meteorologist with Environment Canada who does hundreds of interviews, puts out a calendar each year that sells thousands of copies, etc. A woman named Colette Gentes-Hawn was a longtime spokesperson for the Canada Customs and Revenue Agency and did countless call-in shows each year to answer questions about income tax. But those are exceptions. Most of the time, public servants work in relative anonymity. That’s a historic challenge that needs to be overcome.

The second is an unfortunate truth — Canada’s federal politicians have for the most part done a poor job with social media and those in positions of power have done an even worse job empowering the public servants who work in their ministries.

Mark Blevis, inventor of the “digital makeover”

There are people at the highest levels of power — most prominently Industry Minister Tony Clement — who have mastered one or more social media tools and used them dextrously to achieve their own ends. And my friend Mark Blevis has made a bit of a splash for himself evaluating the digital performance of Canada’s Members of Parliament.

But Canada lacks a true governmental champion to lead efforts to use social media as it truly can be used. So what you’ll see if you explore social media use of Canadian federal government websites is… a lot of using social media as an add-on to the traditional pushing out of “key messages” that most professional communicators would be familiar with: news releases, Q&A documents, backgrounders…

It would appear that the Prime Minister, as well as his cabinet, are happy with this state of affairs. So that’s what is happening with the 2013 federal budget (or, as the government is calling it, “Economic Action Plan 2013”).

There’s not much more leadership at the top levels of the public service. Here’s a quote from a speech by Daniel Caron, the Chief Archivist of Canada, given in November 2012.

“The Government of Canada now uses social media and websites to conduct its business. It is fair to say that it is taking a measured and sensible approach to adopting these new platforms as part of its communication practices.

Why? Because of the unpredictable nature of technological innovation.

Government of Canada institutions have to provide Canadians with timely, accurate, and complete information about federal programs and services.

This is necessary in our democratic process.

It is also the key to safeguard Canadians’ trust in public institutions.

We must therefore be prudent in the use of new communication platforms to assure continued confidence in these public institutions.

Charged with the responsibility of spending taxpayer dollars wisely, those of us who oversee budgetary expenditures cannot trade off fiscal responsibility for the desire to embrace the latest trend in communications technology just to appear “cool.”

How are these communication technologies, such as social media and interactive websites, changing how public institutions conduct their business? Is the change profound or are we just replicating the use of traditional media on new platforms?

The impact and consequences of this shift are probably profound, but these communication technologies still rely on platforms that enable us as public institutions to exchange information with Canadians.”

Not exactly a passionate advocate. Another of Caron’s speeches, at the Canadian Library Association conference in May 2012 was the subject of a firestorm of negative reaction from conference delegates on Twitter. One of the things they found most outrageous?

“Back in 2008, LAC launched its Flickr account. It provides thematic image sets about the institution and from the collection, and to date has had approximately 400,000 views.

 Our Twitter account was launched at the end of February and now has over 600 followers. It provides information to stakeholders and citizens, allows the organization to reach new audiences, and facilitates access to LAC’s services and collection.

This week has also seen new forays into YouTube and Facebook.

We have integrated the content from our four YouTube channels into a singular departmental channel, organized by themes in order to raise awareness about LAC’s holdings and activities.

And our official Facebook account has just been launched. In addition to institutional messaging and news about launches of events and new products, LAC will initiate original features to engage with Canadians, such as “Today in History” and “What do We Have Here”? 

Finally, our LAC podcasts highlight significant collection items, share expertise and specialized knowledge that will facilitate discovery, access, and engagement between Canadian users and LAC’s collection.

This will be done through a variety of technical podcasting models, including audio, audio with images, and video. 

Each podcast episode will feature different content and, will maintain a common focus on engagement with the collection, accessibility and client autonomy.

LAC has launched two podcasts so far, Project Naming and Canada’s North and The Lest We Forget Project. Upcoming podcasts include the War of 1812 and the Double Take travelling exhibition.” 

They’ve gotten up to seven podcast episodes since they started, in February 2012. Their follower counts for their bilingual accounts total about 3200 now.  I can’t verify their claims about the Flickr stream. But when it comes to updates, there’s nothing since January.

The third thing is related to the second. Over the last couple of years, I’ve taught a fair number of public servants while doing social media courses at Algonquin College or at Eliquo Training & Development. Those two organizations are far from the only ones — there’s even social media programming at the Canada School of the Public Service. The people taking these courses are not stupid, they don’t lack motivation, and they show up on time. But they feel that there’s no room for them to really “do social media”: to engage with the citizens who pay their salaries, to get problems solved in the ways that you’d expect someone at Dell or Zappos to, and as a teacher, I sense their frustration.

The hard part for people like me is to find ways to teach them about social media that they can actually put into practice and use.

So what would make it a LOT easier for both public servants learning about social media, as well as those who teach them? Some real leadership from those at the top of the federal government.

I think it goes without saying that government organizations tend to be cautious. Most of the time, that’s not a bad thing. One legendary example of incautiousness was John Manley proudly announcing that he, as Minister of Industry, now had an e-mail account, and that he would answer his emails PERSONALLY! That lasted less than a week.

What has become more common is federal internet thinking that lags the “real world” by months or years. One particularly glaring example was the November 2012 ceremony in which Canada’s Governor-General (the Queen’s representative here in Canada — we are a constitutional monarchy) welcomed a number of Canadians into the Order of Canada, our highest civilian honours. The GG’s office webcast the ceremony — great! But it was only accessible via Internet Explorer, a browser used by less than one in five people, and one that the German government had recommended the public stop using due to security issues two months earlier.

To this rather depressing state of affairs, take a look at the Government Digital Service in the UK.

Where we have  tons of policies and guidelines written in impenetrable prose, they have plain language, witty writing, and accessible policies. (NOBODY in Canada’s government would write a blog post and title it “Widgets, badges and blog bling.” Trust me.)

Their Foreign Office has hundreds of bloggers (literally, hundreds) of bloggers. Many departments have effective and well-written blogs that are tied to people. Sometimes the head of the agency, sometimes not.

There are people and organizations trying their best within the Canadian government. There’s a site called “GCPedia” — an internal wiki for public servants. Organizations that have a level of independence from the government, such as the Privacy Commissioner, have done some innovative and well-received work. And individuals like Nick Charney with his CPSRenewal blog are tireless activists.

But the sad truth for Canadians is that we don’t have a champion either at the political or public service level who is willing to carry the torch for the EFFECTIVE use of social media. And until we do, we will have government social media that reflects the PR strategies of the 1950s.

The value of awards programs, punk style

Punk views logoI’m blogging today over at Punk Views on Social Media about the ethics, costs and value for not-for-profits of entering awards programs like this one, from PR News.

Head over there and join the conversation, whyncha?

What do we bring to our “performances?”

We all perform in our daily lives. We “play the part” of manager, or leader, or creator, or educator. But what do we bring to the performance? Something that happened on Saturday night got me pondering the nature of performance.

One of my hobbies is putting on house concerts. The short version of what this is: a musician comes to my house, then people come to hear him, her or them and pay them for the pleasure of listening. It’s a well known way for folk and roots musicians to play. On Saturday night, we hosted David Newland, a friend and musician from Cobourg, Ontario. And as is fairly common, I played a couple of songs to open the evening.

Now, I am not a professional musician. I am an amateur. In as many senses of the word as you would like to apply. But be that as it may, I sing sometimes.

On Saturday, I was thinking about next weekend’s Remembrance Day. My father was a veteran, and for the last several years sold poppies in Cape Breton on behalf of the local Legion branch. And for about 12 years, I was a member of a marching band that played many Remembrance Day ceremonies. The music of the wars, from marches to Vera Lynn, is still in my head. And my dad died in August, so he is very much on my mind.

So I decided to play a song that I heard on many Remembrance Days on CBC Radio shows, hosted by the legendary Max Ferguson. “The band played Waltzing Matilda” is the story of a young rambler in Australia who goes to Gallipoli in the First World War and suffers a terrible injury. It’s a beautiful, but a sad song, written by a great Australian named Eric Bogle.


Something happened during the performance. I wasn’t quite aware of it, because for most of it, my eyes were closed. But when I finished, I saw that one person was crying, and afterward, someone told me that it had been the highlight of the evening.

So what did I learn from this? A few things:

  • Emotion and passion are good things, not bad. I think the reason that song affected people as it did was because of the emotion I was feeling when I sang it. If you can’t bring emotion to your performance — whether it’s a song on a stage, a speech, or a presentation at a meeting, you can’t affect people. Don’t be afraid to bring the personal out.
  • There was a time in my life when I kept a lot of important things submerged deep. But one thing I’ve learned through things like this, or through speaking at TedX Ottawa a few years ago, is that people want to learn what makes people tick. They don’t want glib. They don’t want superficial. If you give them more, they’ll take it.
  • “Performing” with these things in mind is hard, it’s draining, and it’s uncomfortable. I don’t yet know how to deliver at will a musical — or even a spoken — performance that is grounded in emotion. More often, the balance tips to the head and away from the heart.
  • And I learned, one more time, that I miss my dad.

The next time you have a public performance to do — musical, spoken, or otherwise — don’t just do it from your head. Do it from your heart. Don’t abandon logic, but find the emotional core of what you have to say and say it with passion. You’ll thank yourself. And your audience will too.

Taking a gamble on health

Logo for the We All Win Lottery.

The logo for the We All Win Lottery. Does this fundraising technique really ensure “we all win?”

There was more than a bit of wailing and gnashing of teeth here in Ottawa last week.

The local children’s hospital, CHEO, and the Ottawa Hospital, were running a hospital lottery with a ticket deadline of midnight, Friday, June 22. And apparently, sales weren’t going well.

There were stories all last week in local media about how only about two-thirds of the “We all win”  tickets (which cost $100) have been sold, and that this might reduce the money funding research at the CHEO Research Institute and the Ottawa Hospital Research Institute.

Then, on Sunday, we heard that disaster had been averted. The Ottawa Citizen reported that the lottery sold a total of 46,000 tickets. This was enough to allow the hospitals to break even and provide up to $500,000 in research funding, a drop from last year’s $900,000.

Hospital lotteries seem to have proliferated in Canada in recent years. According to the Dream Lottery site, a catalog of Canada’s charity lotteries, there are 15 in Ontario, and by my count of their listings, there are 45 across the country.

I’ve had a few health-care challenges, and I’m now of an age where I see friends experiencing all sorts of health issues. So I like hospitals and I like research. But is this the best way to fund research activities at hospitals?

Let’s take a quick and dirty look at the numbers. (By the way, I asked the hospitals and the foundations to contribute to this post on Friday, but have heard nothing from them.)

The lottery sold 46,000 tickets. Let’s assume that everybody bought single tickets, although some might have bought three at a time for a $50 discount.

46,000 tickets sold at $100 = $4,600,000
The grand prize = $1,500,000
Second prize = $ 340,000
Car prizes = $ 200,562
Vacation prizes = $ 199,100
Gift cards = $ 160,000
Revenue – prizes = $1,501,238
Research funding = $ 500,000
??? (My suspicion is that there
would be marketing, administration,
legal, insurance, accounting and
other expenses involved in this,
and possibly other expenses.) =
$1,001,238

Some notes on the assumptions I make here. I have maxmized the revenue generated. I have also used the face value of prizes. I suspect that the prizes are provided at lower than face value.

At first glance, it seems like there’s a lot of money being spent to administer a $4M program, and that something with a budget of $4 million is raising only $500,000 for the stated purpose.

Should hospital foundations be spending money to heavily market high-end lotteries which could be susceptible to local economic conditions (in Ottawa’s case, there are thousands of public servants who face uncertain futures after budget cuts)? And is it worth it for a chunk of their research funding pie that in the case of CHEO is less than 13% and only 5% for the OHRI?

There’s a social implication here, too. I hate to use the word “should” again, but should people have to be bribed with the chance of winning something to donate to these causes? Look at the headlines of what CHEO researchers did just last year:

  • A potential treatment for Spinal Muscular Atrophy
  • A way of using sugar water to reduce pain in infants
  • A treatment for osteogenesis imperfecta

At the OHRI:

  • New diagnostic tools for thrombosis, or blood clots.
  • New, earlier ways of diagnosing Parkinson’s disease.
These things benefit society. I want to support that, and I don’t need the prospect of a new car or a house to make me. So I just made a donation to the CHEO Research Institute
Do you have money that you can donate  to a worthy cause? Just do it. Don’t wait for the lottery.
And if you are a worthy cause, perhaps you should be telling people your story more effectively, rather than feeding into the same bonanza-of-prizes mentality that casinos use.

Can social media’s good side go too far?

The world was abuzz this week with the story of Karen Klein, a woman from upstate New York who was taunted mercilessly while working as a school bus monitor. As is so often the case, the taunters were not only mean and vile, but stupid enough to record their actions. If you haven’t seen this, you may or may not want to expose yourself to the 10 minutes of evil vapidity.

The video, as is the cliché, went viral. Millions of views. Then a guy in Toronto named Max Sidorov was touched by the video. He set up a campaign on Indiegogo to give her a vacation. He set a goal of $5,000, saying “There’s even a point in the video where one of the kids touches Karen’s arm in an attempt to make fun of her. I’m not sure why these kids would want to bully a senior citizen to tears, but I feel we should do something, or at least try. She doesn’t earn nearly enough ($15,506) to deal with some of the trash she is surrounded by. Lets give her something she will never forget, a vacation of a lifetime!” 

Then Sidorov’s campaign went viral too — in spades. In a matter of days, the campaign raised more than $545,000.

All of this is heartwarming. This is a 68-year-old woman who was treated more than shabbily, and it’s lovely to think that she’s going to be helped by this.

But let’s be honest here. Does Karen Klein need a half-million nest egg? Does the pain or embarrassment she suffered warrant a half-million payday?

Let’s take another example — Caine’s Arcade. The release of a short film about Caine’s Arcade led to a college fund of more than $200,000 and a matching fund to help other kids as creative and deserving as Caine.

Caine of Caine's arcade

After the short film “Caine’s Arcade” was released, more than $208,000 was raised to help Caine Monroy’s education and a foundation pledged to match donations to help others. 

There’s no doubt that these stories are inspiring. But I have this feeling that even the desire to good using the tools of social media can go too far. In themselves, the 25,000 donors to the Klein campaign each did an undeniably good thing. But is the best use of the $545,000 and counting that has been raised to simply go to Ms. Klein?

The other side of this is the response by viewers to reach out to the school or the school district.

The school district website has a message which reads in part:

“The behaviors displayed on this video are not representative of all Greece Central students and this is certainly not what we would like our students to be known for. We have worked very hard to educate students on the damaging impact of bullying and will continue to do so.

We have received thousands of phone calls and emails from people across the country wanting to convey their thoughts. People are outraged by what has happened and they feel the students should be punished. While we agree that discipline is warranted, we cannot condone the kind of vigilante justice some people are calling for. This is just another form of bullying and cannot be tolerated. 

We all need to take a step back and look at how we treat each other. It is our job as educators and parents to teach children and lead by example. We encourage parents to use this as a springboard to begin a dialogue with their children about bullying, respect and consequences. As a school community, we will continue to take the lead in bullying education and we encourage all students and employees subjected to bullying and harassment to report it as soon as it occurs and to take a stand if they are witness to bullying in their lives.” 

I can only imagine the sheer volume of contacts. How could a small upstate New York school or district reasonably handle this level of outrage and demand for response? And what would my angry e-mail add to the situtation?

I don’t really have any answers here; I’m just trying to think through how a bad thing can, through social media, lead to a good thing and then, again through social media, perhaps the good thing becomes too much of a good thing.

What do you think?

Partial PAB presentation

It gave me great pleasure — and more than a little nervousness — to have my presentation idea accepted by Mark and Bob for the final PAB conference in Ottawa.

I wrote a bit about the conference earlier. But here’s an edited version of my presentation from PAB, which was an attempt to argue that bloggers and content creators could steal a technique and a principle or two from more traditional forms of content creation (like… journalism). Hope you like it. And feel free to argue with me.

Why PAB is and was FAB.

I spent the weekend at a conference. No big deal there. We all do.

But this was the final PAB conference, and like most things related to this event, it turned out to be a big deal.

The back story:

Seven years ago, Mark Blevis and Bob Goyetche were fledgling podcasters, and with inspiration provided by Tod Maffin, among others, they created “Podcasters Across Borders“, a conference that took place in Kingston, ON. It was a great success. It eventually went from its original title to PAB, and moved from Kingston to Ottawa, where Mark (and I, for that matter) live.

I first attended in 2008, and I have been to four PABs. And this last weekend, they closed out their run with PAB 2012 at the wonderful National Arts Centre.

Why should you care about this? After all, you weren’t there. And the conference is gone. Who cares, right?

You should care because PAB was a wonderful case study of the power of community to form, grow, and thrive thanks to social media.

PABsters are a diverse lot. Paramedics, hardware guys, musicians, academics, entrepreneurs, public servants, car dealers, photographers, lawyers, editors, students, teachers… On the surface, there’s no commonality. So what’s to tie them together? How could the bonds formed there become so deep that copious tears are shed at each departure?

In a word, geekery. Everybody who attended a PAB was some kind of a geek. I’m a communications geek (and a guitar geek). Alexa is a food geek. Dude is a beatnik geek. I could go on through the list of people who have attended or presented, and point out the precise geekiness exhibited by everyone there. And for all of them, all of us, the geeking becamse the way of bonding — that I could talk to one person about vintage film cameras and another about the subtleties of Japanese culture and another about which hot restaurants were must-visits before they left Ottawa and another about the future of education as affected by social media turned me on. It indulged my terminal curiosity.

And PAB offers each and every one of its members a safe space to let their geek flag fly. The Saturday night open-mic allowed one branding consultant to let his Axl Rose-esque vocal style out to play. Anthony Marco brought the room to  a standstill with his version of Tom Waits’s “Jersey Girl.” And while the musicianship and vocals were far from world-class, the enthusiasm and love in the room were evident.

The shared understanding that brought the PAB community together also led to some tremendous presentations over the years, either full-length or the five-minute “Jolts” that Mark and Bob introduced a few years in. I presented this year, and found myself bedevilled by nerves that I rarely feel. Why? Because I knew just how high the standard was, and how much I wanted to meet it. Later, people like Sue Murphy shared that they felt the same way.

Mark Blevis

Mark Blevis

These social media tools we all use to either create or consume content are empty tools if they don’t facilitate some sort of human contact — either human contact online, or human contact face to face.

While Mark and Bob have chosen to fold up the PAB tent, I suspect that the strong, loving community they’ve created and that I’m so proud to be part of will refuse to let the event be forgotten. Remember, if you hear about a PAB 2013, I predicted it. ;-)

Bob Goyetche

Bob Goyetche (photos: Neil Gorman)

And to Mark and Bob: thanks, and congratulations. You have done a great thing.

PAB2012 on Flickr

Audio of the infamous 2012 open mic, courtesy Shane Birley.