Archive for the ‘teleseminar’ Category

I’ve been more and more interested in smaller organizations lately. Many small businesses and associations are using social media very well. But many others — among them people who I’ve worked with or who I’ve taught social media courses at Algonquin College — find social media to be a perplexing challenge.

Maddie Grant, series creator

I think one of the biggest parts of the social media challenge for small businesses and not-for-profits is to create a strategy that allows them to be confident they can meet the demands that social media place on an organization. I think it’s crucial that organizations without giant budgets or staff have a chance to create and maintain an effective social media presence.

You’ll have a chance to learn how to create a content strategy as part of a small organization from… well, me, this August. I will be part of the Summer Think Tank Series presented by SocialFish and CommPartners. This series of webinars is bound to be useful for people working in associations, not-for-profits, or any small organization. Maddie Grant has led the development of this series of webinars, and she has done a pretty impressive job.

Check out this lineup:

• July 12: David Svet and Heidi Hancock will talk Pinterest for nonprofits
• July 26: Debra Askanase and Shelly Kramer will present on Google+ for nonprofits
• August 16 (my birthday!) I’m in the middle with Your New Content Strategy
• August 30: Gini Dietrich will talk how nonprofits can apply the lessons of  her new book Marketing in the Round
• September 13:  Amy Vernon will talk about Creating Content that Works.

Each of the webinars costs $129 US, and the whole series can be purchased for $499 US. And if you drop me an email, I might even have a discount code for you.

It’s a real honour to be in the lineup with these talented communicators who I like and respect. And I’m looking forward to finishing the presentation and doing it online, hopefully with you in attendance.

Testify, KD: Yet another proof point that PR doesn’t get it. The Public Relations Society of America has a teleseminar later this week with the charming title: “Surviving in a World Where Everybody Is a Journalist: Overcoming the bullies, bloggers, bloviators, and bellyachers in this “new media” environment”.

Man, do I have better things to do with $200 US for a teleseminar that puts together a title like that.

The other thing that just does not compute is the choice of speaker. I’ve mentioned Jim Lukasweski before, and he appears to be a pretty top-notch crisis communicator.

But having a crisis specialist deliver this program seems to me to be the wrong choice — why not talk about this in terms of relationships, rather than attacks.

I note that KD is doing a PRSA teleseminar on new measurement tools in January. Let us hope that PRSA isn’t stupid enough to cancel or to muzzle her.

Ciao,
Bob.

PS: Congratulations to KD on her new book, and … somebody send me and Joe Thornley a copy!