Posts Tagged ‘amy boughner’
School’s out… of order?

Hey! Teacher! Leave them kids alone
I got to Social Capital Ottawa late. Not surprising. It’s Saturday, and homemade buttermilk pancakes with fresh berries and maple syrup take priority for me over almost anything. Then my main commuting bike had a flat, so had to change plans for the bike. Anyway, I arrived late.
As I walked into the room, I realized that this felt… awkward. As conference organizer and poohbah Lara fake-scolded me — “You’re late” — it felt like a time machine. Eyes swiveled toward me, and I had to make my sheepish way to an open seat to get into the keynote speech that was underway.
I had changed worlds. Someone wiser than me once said that “we shape our buildings, then our buildings shape us.”
There’s a long tradition in education, from kindergarten up through post-secondary. The teacher goes to the front of the room. Then the students sit in orderly rows and columns and listen with varying degrees of attention to what the teacher is saying. People raise their hands when they have a question. People are chastised for talking in class.
The worlds we live in aren’t like that any more. We’re anarchists. We surf from place to place, we chat in three places at once. We don’t sit in rows. We obey the law of two feet. What am i saying? I’m saying that classrooms are not designed for conferences. At least these classrooms, for this type of conference. Why?
- Because the multimedia is focused on the front of the classroom, where the REAL experts are.
- Because the entrances to the room are behind the speakers, the doors are loud when they open and close, and people have to walk past the speaker and in front of the entire room when they enter. If the doors are propped open, alarms sound.
- Because the furniture is bolted to the floor, and chairs mounted on swivels squeak incredibly loudly when you cross your legs, you shift in your seat, or otherwise behave like a sentient being.
- Because there’s excited chatter in hallways that you hear when the doors open up that makes you want to be there.
- Because if you sit in front, the rest of the room has to stare at the back of your head, and if you sit in back, you stare at the backs of the heads of everyone else in the room.
I spent the majority of a decade doing PR in the education field. And until I did this conference, I hadn’t really thought about the experience of classroom education in this way.
If I were back in school, how would I find this space? I suspect I would find it awful. How do those who teach in that space find it? Do they like it? Is there another way?
Regardless of the thoughts the physical setting inspired in me, the conference itself was a smashing success. Some great sessions, and it was especially refreshing to see some UN-familiar faces in the audience and on the stages. Not that I don’t like the people who are relatively well-known in the social media community here, but it’s also great to see it expand. Congratulations to the whole conference committee on their work.
(Special note to Amy Boughner: I was happy to type this post with BOTH hands.)
Figuring out what works for events, Case Study Jam edition
We’re coming up on the third Case Study Jam in a week. I’ve been involved in these events since Joe Boughner brought the idea to me and a few other people (Della, Nick, Melanie, and Joe’s wife / co-conspirator Amy), and now that we’ve had a couple under our belt, we’re hitting that gawky adolescent phase, I think.
Case Study Jam is a simple concept. The site describes it like this:
Case Study Jam is a place for communications practitioners to come together and share their stories – successes and failures. How are on-the-ground, front-line folks using social media and, more importantly, how are they integrating these tools into overall communications strategies and practices? Oh, it’s also an online repository of these stories. But more on that later.
The idea for this meetup was to set ourselves apart from events like Third Tuesday, Social Media Breakfast, Ignite, and professional development events organized by IABC, CPRS, Canadian Women in Communications, etc. After all, why do the same thing as something else?
The difference? One, the world-cafeish format. Another, the focus on presentations about failure as well success. And third, a focus on case studies, as opposed to theory and principle.
The first two jams have been successful on a number of counts, I think. People have met there, ideas been exchanged, some interesting presentations made.In fact, there’s talk that the model may start up in a second city soon.
Cheryl Gain of Ottawa Tonite emotes at CSJ1
We’ve also found a number of things that we’re tweaking as we go along. For example, we’re giving presenters more structure to follow in their presentations, and we’ll be pushing for more table hopping and shifting in the upcoming jam to encourage discussion.
But one thing we’ve noted is a certain topping out on attendance.
A week out from Case Study Jam 3 (or should I go with the Super Bowl Roman-Numeral Scheme and make it Case Study Jam III?) and we’ve got about 15 people registered. The room holds quite a few more, and we’d quite naturally like to see a full room. And my competitive spirit looks at more mature events like Third Tuesday or Social Media Breakfast and their full rooms and goes waaahhhh!
A bigger crowd would be great. But So there are a number of things that come to mind as to why we’re not filling our rooms yet.
- We’re new, they’re not.
- We don’t have super giant name speakers

- There’s not an infrastructure behind any one of the organizers pushing attendance from colleagues/clients. It’s organic in the extreme.
I suspect that we may be a little impatient. Or you may think we’re missing something. If so, tell us. Or if you want to make me feel better, why not come by next Thursday? I highly recommend the Lindenhof Apple Fritters for dessert and the conversation for a main course.
Case Study Jam 3 will feature Constable Nathan Hoedemann (right) of the Ottawa Police Service, Theresa Woolridge and Jennifer Jager of Emergency Preparedness Canada, and Dan Blouin of National Defence as they talk about the successes and failures they’ve experienced in their projects, and as always, you get to pick their brains afterward.
See you there?
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