Posts Tagged ‘FIR book club’
Christopher Barger has found himself in some pretty hot seats — including leading the social media team at General Motors during its bankruptcy. In addition to being a senior vice-president at Voce Communications, Christopher is also a blogger for Forbes. But will all that have prepared him for 30 minutes in an entirely new sort of hot seat as the inaugural guest author on the FIR Book Club?
This is a new idea that I’ve been working on with Shel Holtz and Neville Hobson, the hosts of For Immediate Release (if I may say, the pre-eminent PR and social media podcast out there.) Since last year, I’ve been doing book reviews for FIR, and really enjoying the opportunity to get into some great (and maybe not so great) books on PR and social media.
So now we’re taking the book review idea a step further, and poor Christopher is our guinea pig.
Christopher is the author of the hot-off-the-presses book “The Social Media Strategist” from McGraw-Hill Ryerson.
According to the McGraw-Hill site:
Conquer the unique challenges of driving social media success within a large company
From the social media director who built successful programs at both GM and IBM, The Social Media Strategist provides the tools you need to meet all the challenges of building a social media strategy in a large company, which include corporate culture, legal barriers, and the kind of bureaucratic resistance that that are unique to large organizations.
The Social Media Strategist explains how to get legal departments to say “yes” to social media programs; get employees engaged without exposing the organization to risk; build “buzz” that parallels business goals; and avoid the internal turf wars that can doom new initiatives.
I am starting to read the book now, and will have an audio book review up sometime soon.
And on January 27, we’ll do the first FIR Book Club with Christopher as our inaugural guest, using the services of Blog Talk Radio.
In a fast-paced 30 minutes, we’ll talk a little about his book, and then give listeners — that’s you! — the opportunity to talk with Christopher and me about his book. Listeners can call in or they can participate in a chatroom on the BTR site.
Keep watching this space and the FIR site for more promos and information as we get closer to the 27th.
WHAT: FIR Book Club #1
WHO: Christopher Barger, author of The Social Media Strategist, with Bob LeDrew, FIR book review editor
WHEN: 2:00-2:30 pm Eastern time, January 27, 2012
WHERE: Blog Talk Radio
WHY: For lively chat with a leading social media thinker