Posts Tagged ‘marketing in the round’

I’ve been more and more interested in smaller organizations lately. Many small businesses and associations are using social media very well. But many others — among them people who I’ve worked with or who I’ve taught social media courses at Algonquin College — find social media to be a perplexing challenge.

Maddie Grant, series creator

I think one of the biggest parts of the social media challenge for small businesses and not-for-profits is to create a strategy that allows them to be confident they can meet the demands that social media place on an organization. I think it’s crucial that organizations without giant budgets or staff have a chance to create and maintain an effective social media presence.

You’ll have a chance to learn how to create a content strategy as part of a small organization from… well, me, this August. I will be part of the Summer Think Tank Series presented by SocialFish and CommPartners. This series of webinars is bound to be useful for people working in associations, not-for-profits, or any small organization. Maddie Grant has led the development of this series of webinars, and she has done a pretty impressive job.

Check out this lineup:

• July 12: David Svet and Heidi Hancock will talk Pinterest for nonprofits
• July 26: Debra Askanase and Shelly Kramer will present on Google+ for nonprofits
• August 16 (my birthday!) I’m in the middle with Your New Content Strategy
• August 30: Gini Dietrich will talk how nonprofits can apply the lessons of  her new book Marketing in the Round
• September 13:  Amy Vernon will talk about Creating Content that Works.

Each of the webinars costs $129 US, and the whole series can be purchased for $499 US. And if you drop me an email, I might even have a discount code for you.

It’s a real honour to be in the lineup with these talented communicators who I like and respect. And I’m looking forward to finishing the presentation and doing it online, hopefully with you in attendance.

One thing that really gets me going is conversation with smart people. I’m very lucky to know some that I get to see face to face, and then there are the people who I don’t know personally but get to hear speak or converse with.

And tomorrow, I get to speak with Gini Dietrich, co-author with Geoff Livingston of Marketing in the Round as part of the FIR Book Club. If you’re not familiar with FIR, it’s “For Immediate Release.” I do book reviews for that must-listen podcast, and I host these online talks as well.

Gini Dietrich is smart, funny, and prolific. She’s the founding CEO of Arment Dietrich, a Chicago-based communications company that describes itself as a firm that started as “a very traditional public relations firm” and is now “a company that helps clients monitor and measure online efforts against business goals…providing an alternative to their traditional marketing efforts.”

In addition to their many clients, Arment Dietrich is responsible for the cheeky blog Spin Sucks and the PR resource site Spin Sucks Pro. And Gini became a first-time author with the publication of Marketing in the Round, a highly useful book on integrated marketing and communications in a social media age.

I’m excited to have 60 minutes to talk with Gini about her book and the ideas she and Geoff brought to it, and to offer listeners the chance to join that conversation.

If you want a primer on the book, you could listen to my review of the book on the FIR site. Then, join us on Talkshoe as a listener or a caller at 2 Eastern time tomorrow, won’t you?