Translucid Communications » photo op http://www.translucid.ca/site Communications that's clear, coherent, and sensible. Fri, 03 Feb 2012 02:31:16 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Slideshow is the epitome of media relations http://www.translucid.ca/site/2010/03/03/slideshow-is-the-epitome-of/ http://www.translucid.ca/site/2010/03/03/slideshow-is-the-epitome-of/#comments Wed, 03 Mar 2010 13:57:09 +0000 Bob LeDrew http://translucid.ca/site/?p=1843 I spent the better part of a decade working at post-secondary institutions in communications. Which means that I did a lot of work around politicians visiting campuses. New buildings, new labs, funding announcements, safety blitzes, policy unveilings… I’ve done ‘em all.

And one evergreen part of the event is the walkabout. This is the part of the event where the politician, accompanied by his or her entourage as well as officials from the institution, leaves the podium and then wanders around an area looking at stuff that’s related in some way to the announcement.

Talking about water purification? Check out this demo: EcoVu water purification.  Announcing new money for education? Hit a classroom or computer lab. Health care announcement? Check out a nursing lab.

Stephane Dion and another dummy

This gets done for a couple of reasons. The most important one from my perspective has always been that it’s hard for TV to cover an announcement with just pictures of the politician speaking. You need stuff on tape that the reporter can write over. And in some cases, the politicians are actually interested.

But this morning’s Daily Intel slide show is the epitome of the photo-op: A History of Obama Feigning Interest in Mundane Things. If you’re a communicator or a political aide, view and chuckle knowingly. Or weep. Or both.

Obama feigning interest in a screw

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