Posts Tagged ‘shel holtz’
One thing that really gets me going is conversation with smart people. I’m very lucky to know some that I get to see face to face, and then there are the people who I don’t know personally but get to hear speak or converse with.
And tomorrow, I get to speak with Gini Dietrich, co-author with Geoff Livingston of Marketing in the Round as part of the FIR Book Club. If you’re not familiar with FIR, it’s “For Immediate Release.” I do book reviews for that must-listen podcast, and I host these online talks as well.
Gini Dietrich is smart, funny, and prolific. She’s the founding CEO of Arment Dietrich, a Chicago-based communications company that describes itself as a firm that started as “a very traditional public relations firm” and is now “a company that helps clients monitor and measure online efforts against business goals…providing an alternative to their traditional marketing efforts.”
In addition to their many clients, Arment Dietrich is responsible for the cheeky blog Spin Sucks and the PR resource site Spin Sucks Pro. And Gini became a first-time author with the publication of Marketing in the Round, a highly useful book on integrated marketing and communications in a social media age.
I’m excited to have 60 minutes to talk with Gini about her book and the ideas she and Geoff brought to it, and to offer listeners the chance to join that conversation.
If you want a primer on the book, you could listen to my review of the book on the FIR site. Then, join us on Talkshoe as a listener or a caller at 2 Eastern time tomorrow, won’t you?
In a quick 30 minutes, we’ll have a chat with an author and a call-in so that you can ask the author questions.
Our first guest on the FIR Book Club will be Christopher Barger, author of the new book “The Social Media Strategist.”
And two other book-related notes:
- If you have a book you would like to hear reviewed — or if you’d like to do a review yourself! — get in touch and tell me about the title.
- If you’re interested in being a guest reviewer, let me know what book you’re thinking about. In the past, we’ve had folks like Shel and the mellifluous Donna Papacosta do reviews. More voices are better.
- If you’re a book publicist or an author of a book that is related to public relations, social media, communications, marketing — get in touch with me. I’d like to hear about your book and perhaps review it.
It’s a little surprising (maybe not very surprising, actually) that I don’t hear very often from authors or publishing companies asking me to review books. Try me.
Christopher Barger has found himself in some pretty hot seats — including leading the social media team at General Motors during its bankruptcy. In addition to being a senior vice-president at Voce Communications, Christopher is also a blogger for Forbes. But will all that have prepared him for 30 minutes in an entirely new sort of hot seat as the inaugural guest author on the FIR Book Club?
This is a new idea that I’ve been working on with Shel Holtz and Neville Hobson, the hosts of For Immediate Release (if I may say, the pre-eminent PR and social media podcast out there.) Since last year, I’ve been doing book reviews for FIR, and really enjoying the opportunity to get into some great (and maybe not so great) books on PR and social media.
So now we’re taking the book review idea a step further, and poor Christopher is our guinea pig.
Christopher is the author of the hot-off-the-presses book “The Social Media Strategist” from McGraw-Hill Ryerson.
According to the McGraw-Hill site:
Conquer the unique challenges of driving social media success within a large company
From the social media director who built successful programs at both GM and IBM, The Social Media Strategist provides the tools you need to meet all the challenges of building a social media strategy in a large company, which include corporate culture, legal barriers, and the kind of bureaucratic resistance that that are unique to large organizations.
The Social Media Strategist explains how to get legal departments to say “yes” to social media programs; get employees engaged without exposing the organization to risk; build “buzz” that parallels business goals; and avoid the internal turf wars that can doom new initiatives.
I am starting to read the book now, and will have an audio book review up sometime soon.
And on January 27, we’ll do the first FIR Book Club with Christopher as our inaugural guest, using the services of Blog Talk Radio.
In a fast-paced 30 minutes, we’ll talk a little about his book, and then give listeners — that’s you! — the opportunity to talk with Christopher and me about his book. Listeners can call in or they can participate in a chatroom on the BTR site.
Keep watching this space and the FIR site for more promos and information as we get closer to the 27th.
WHAT: FIR Book Club #1
WHO: Christopher Barger, author of The Social Media Strategist, with Bob LeDrew, FIR book review editor
WHEN: 2:00-2:30 pm Eastern time, January 27, 2012
WHERE: Blog Talk Radio
WHY: For lively chat with a leading social media thinker
So it is New Year’s Eve2 (New Year’s Eve Eve, that is) and the time for all bloggers to either post a “best of whatever” or a look-forward list.
I am of the opinion that Mark Blevis is on to something when he talks about someone aggregating all the best of, top 10, etc. lists that people create, so you can save time and read the “best of the best of” and save time. But it won’t be me.
So I guess that leaves looking forward, mostly.
What am I looking forward to in 2012?
- In 2011, I found myself in the “smorgasbord” period of my life. I saw an even better description of this this morning, when Stuart Bruce in the UK describes himself as having “‘gone plural’ and decided to pursue a portfolio career.” I love the idea of a “portfolio career” as a descriptor of what he’s doing, and of what I’m doing — PR & social media consulting + podcasting (hopefully as a part-time sources of income) + part-time teaching at Algonquin College + private training + handling membership services for OCFF + doing promotion and media relations for musicians I love. Sounds more professional than smorgasbord (unless you’re Scandinavian, maybe). In 2012, I want to get a better handle on managing every part of this “portfolio career.”
- As I have for the last five years, I am looking forward to more house concerts. When I first got bladder cancer (and turned 40) five years ago, I went through a bit of a struggle to figure out ways of pursuing what made me feel fulfilled and happy. At the top of that list was music. Thus was born BobCat House Concerts, with the support and patience of my partner Cathy. We are going to celebrate five years of those concerts, which bring amazing musicians to our house to perform for us and our guests, in February. It has been wonderful to expose people to the musicians that I love, and to have become friends with so many talented people. I have to single out our friendship with David Ross MacDonald, which has become really important to us. It helps that he’s a musical treasure. But even if he never wrote another song, I’d still want him in my corner.
- And that initial splash into the “music industry” has led to a recently-ended term of service on the board of the Ottawa Folk Festival, to working with OCFF, and to the plans I currently have underway to launch a new “commercial” concert series in Ottawa.
- I’m looking forward to inaugurating the FIR Book Club this coming January. It’s been a real pleasure reviewing books for the For Immediate Release podcast (and hopefully the authors would agree), and I’m hoping this new “talk-radio” call-in with authors of interesting PR and social media books will be lively and entertaining and informative.
- I’m looking forward to finding out if a podcast about Stephen King can actually make its owner a little money. I suspect that the “nichiness” of my podcast the Kingcast may make it an attractive enough target for people seeking to find and reach Stephen King and horror fans that they’ll be willing to pay for it. Time will tell.
- I’m looking forward to continuing my conversations with friends and podcasting partners Mark Blevis on PR and other Deadly Sins and with Joe Boughner and Susan Murphy on The Contrarians. Sometimes you don’t know what you think about something until you write about it. Or talk about it.
- I want to spend a little more time on fiction writing. I’ve spasmodically worked on fiction projects. But I’ve got finishitis. So I want to FINISH some fiction and see if anyone other than me thinks it’s any good.
Man. Sometimes I get a little stressed out working on all these different projects. But when I write it out like this — that’s a lot to look forward to. I hope your lives are as full of fun and potential as this. And if not — why not do something to make them that way?
A man’s reach should exceed his grasp, or what’s a heaven for?
Shockingly enough, I appear to have missed an opportunity for self-promotion.
I started off 2011 with yet another contribution to the world of podcasting. Not happy with doing The Kingcast, The Contrarians with Joe Boughner and Susan Murphy, and PR and Other Deadly Sins with Mark Blevis, I’m also the new “book review editor” for one of my absolute favorite podcasts, For Immediate Release.
Shel Holtz and Neville Hobson, the hosts of FIR, have been pioneers and examples of how business can use podcasting to inform, to engage, and to entertain too. Now approaching their 600th episode, they’re respected and followed by many people. Their past and present columnists, including Lee Hopkins, Sallie Goetsch (rhymes with sketch), Michael Netzley, and Dan York offer great content — to the point that I’m still a little intimidated to be sharing the webspace with them.
But never having been one to let my own inadequacies hold me back from grasping the coattails of the great and good, there I am.
You can check out my audio reviews of Deadly Spin by Wendell Potter, UnMarketing by Scott Stratten, and most recently Resonate by Nancy Duarte on their site. For a permanent fix of these reviews, there’s an FIR Reviews feed you can subscribe to. Or you could just subscribe to the For Immediate Release “Everything Feed.” If you work in public relations, communications, marketing, social media, or have a professional interest in those fields, you will find it a source of great news and analysis.
I’m looking forward to continuing to review books for FIR as well as posting new entries to the Translucid Bookshelf, and I hope you enjoy listening to them as much as I do making them. If you have books you think I should review (even if it’s YOUR book), please let me know about them.
I’ve got a bit on the tumultuous visit of Ann Coulter to the University of Ottawa in episode #538 of For Immediate Release. You can check it out on the site or subscribe using iTunes. I’m not gonna make you listen to the whole thing (but you should) — I’m at the 42 minute mark, so you can fast forward if you want.
UPDATE: Here’s the audio of my comment only. But you should really listen to the whole podcast.
If you’re in PR you should already know about Shel Holtz and Neville Hobson‘s podcast. They’ve been producing a minimum of two hours of great content per week on the main podcast for about the last five years. Add to that FIR Live and the many interviews they toss into the feed, and they are examples for all of us.
Speaking of which — we (being Mark Blevis and I) are THIS CLOSE to releasing the first episode of our new podcast, PR and Other Deadly Sins. Soon, soon.